Data Privacy Notice
I, Connor Fyfe and 57 Management value your privacy and are committed to protecting your personal data.
This privacy notice explains how we collect, use, and safeguard your information when you sign up to my Connor Fyfe newsletter or communicate with me.
Please ensure that to sign up to this newsletter you are over 16 years of age and or your parent or guardian signs up on your behalf.
Data we collect
We collect the following categories of data;
- Contact information: email and any other data you chose to share with me via my social media or when responding to any marketing communications
- Transaction Data: where relevant purchase history, payment details (processed via secure third-party providers).
- Technical Data: IP address, browser type, device information, and cookies (see our Cookie Policy).
- Usage Data: Pages visited, products viewed, and interactions with our marketing emails.
- Marketing Preferences: Your choices regarding promotional communications.
- Special category data: We do not intend to capture or process any special category data. Special category data is personal data which is more sensitive and needs more protection. This data includes; Racial or ethnic origin, religious or philosophical beliefs, political opinion, trade union membership, genetics, biometric data, physical or mental health, sexual orientation.
How we collect data
We collect data;
- When you sign up to marketing
- If you communicate through social media
- Automatically via cookies and analytics tools when you browse our website or app.
- From third parties, such as payment processors or marketing partners, with your consent
Purpose and legal basis
We process your data for the following purposes:
- To send marketing communications (consent)
- To improve our services (legitimate interest): Analyse website usage and personalize your shopping experience.
- To fulfil your orders (contractual necessity): Process payments, deliver products, and manage returns.
- To comply with legal obligations (legal obligation): Maintain records for tax purposes and respond to regulatory requests.
You can withdraw consent at any time by emailing contact@connorfyfeofficial.com and asking for to opt out.
Sharing your personal data
- Service Providers: Delivery companies, payment processors, and IT providers acting as data processors.
- Marketing Partners: Only with your explicit consent for targeted advertising or fulfilling my marketing communications.
- Authorities: When required by law, such as for tax or fraud prevention purposes.
International transfers
- We process all data within the UK and or the EU and do not process any personal data outside of the UK.
Data Retention
- Marketing data is retained until you withdraw consent.
- Account data is retained for as long as your account is active. Inactive accounts are deleted after 5 years.
- Transaction data is kept for 7 years to comply with tax laws.
Your Rights
Under GDPR, you have the right to:
- Access your personal data.
- Request correction or erasure of your data.
- Restrict or object to processing.
- Request data portability.
- Withdraw consent for marketing at any time.
- You have the right to not be subject to automatic profiling (which I don’t do)
To exercise these rights, contact us at mailing@connorfyfeofficial.com.
You may also lodge a complaint with Information Commissioners Office (ICO) who are the UK data protection authority.
Security
We use encryption, firewalls, and secure payment gateways to protect your data. Regular security audits ensure ongoing protection.
Automated Decision-Making
We do not use automatic decision making in any processing of your personal data
Contact us
We do not reach the threshold for needing a Data Protection Officer. However, if you have any questions or to reach out to who looks after your data;
Email: contact@connorfyfeofficial.com
This privacy notice is reviewed annually or when significant changes occur.